The CRM that learns your floor and works it.
Gladius ranks every lead on your floor, learns how each of your salespeople actually writes, and drafts the follow-up in their voice, one level sharper. Then it puts it in front of a person. It drafts everything. It sends nothing. That is written into the code, not a setting. Built by a GSM who spent eight years desking deals.
The CRM that sees the deal before it dies.
You can't save a deal you can't see. Seven Pulse boards, one per role, all fed by the same live feed. Every greeting, write-up, demo, T.O., and F&I hand-off shows the moment it happens, so nothing slips while nobody's looking. A BDC manager watches response clocks and SLA breaches. A rep watches their own commission tick up. The GM sees the whole floor at a glance. What's below is the real product, running live. Not a screenshot.
One brain. Two faces.
One engine, two voices. Onyx runs the numbers side of the day. Lumi runs the inbox. Underneath either one, Gladius learns each salesperson individually, their phrasing, their rhythm, the words they reach for, and drafts in that voice at a level just above their best day. Your customer hears from the person they met, not from a bot with a badge on.
Onyx
Reads the floor in real time, ranks the leads that matter, and drafts the next move before a manager has to ask. Built for the dashboard, the deck, and the Pulse boards. That's the part of the day that runs on numbers.
Lumi
Same brain, same memory, tuned warmer for BDC teams who live in the inbox. Every reply reads like the rep who owns the customer wrote it, because Gladius learned that rep's voice from their own messages and cleaned it up on the way out.
The model is world-class. The judgment is ours.
Onyx runs on a leading frontier AI model. We didn't build it from scratch, and we don't have to keep pace with it ourselves. It reads your store's real activity: the leads, the deals, the conversations on your floor. A person still signs off before anything reaches a customer. That's the same on day one and day one thousand.
Not a tour. The actual software.
Every panel below is the live CRM itself, the same build our stores run, deep-linked to a real role and view. Click in, scroll around, and walk the parts of the day that decide the month.
One thread per customer. Every channel in it.
SMS, email, voicemail, web: stitched into one unbroken thread per customer, in order, so nothing said on one channel gets lost on another. Onyx reads the whole history and drafts the reply; a person always hits send. No AI ever reaches your customer unattended.
- Draft-with-Onyx in one tap, tuned to the customer's history
- Channel filters, suggestion chips, voicemail playback inline
- Consent + quiet-hours enforced before anything sends
The deals going cold, surfaced before they do.
Onyx watches every open deal for the signals that mean it's slipping: customer gone silent, stuck in stage, aging past its window. It flags the deal in coral on the board while there's still time to re-engage and save the gross.
- Stage pills move the deal and log it in one motion
- Next-best-action on every rotting deal, with talking points
- Equity mining flags customers who can trade up right now
Pencil a deal your customer can actually read.
Three payment scenarios side by side, Florida tax math baked in, and a clean comparison link the customer can open on their own phone. The lender rail, RouteOne and Dealertrack via 700Credit, runs off the same deal record, so nothing gets re-keyed.
- Credit app encrypted at rest, secure-link e-sign on the customer's phone
- OFAC + Red Flags screens fire automatically on submit
- Adverse-action notices generate with specific Reg B reasons
A person hits send. Or a bot does.
Every CRM in this category says AI now. The question that matters is who is talking to your customer at nine on a Sunday night: your salesperson, in their own voice, or a bot with your store's name on it.
Priced in the open. Judged in ninety days.
Every other CRM in this industry hides its price behind a quote form and a twelve to thirty-six month contract you sign before you know if it works. We publish the number, and we earn the contract. Ninety days to prove it, then a year at a rate that never moves on you.
- Full CRM: leads, pipeline, inbox, calendar, customers
- Up to 5 team seats
- Up to 3 lead sources, with attribution
- Automated follow-up cadences, human send enforced
- Texting from a shared number pool, capped daily
- Onyx AI message drafts
- Manual inventory
- Email support
- Inventory feed auto-sync
- Dedicated texting number
- Desking and lender tools
- Everything in Entry
- Unlimited seats with role scoping
- Unlimited lead sources, full attribution
- Inventory feed auto-sync
- Dedicated texting number, custom limits
- Desking with lender rail and Florida tax math
- OFAC and Red Flags checks on submit
- Full Onyx AI: morning brief and inline coaching
- Phone and email support
- White-glove onboarding and free migration
- Everything in Growth
- Multiple dealers under one group login
- Group-level reporting and leaderboards
- Cross-dealer customer and inventory visibility
- Priority support with response-time commitment
- Quarterly performance review with the founders
- Volume terms for groups of four dealers or more
- Everything in Scale
- Unlimited dealers in the group
- DMS and inventory integrations scoped per group
- Custom workflows and reporting builds
- Dedicated onboarding for every dealer
- Direct line to the founders
The proving period, billed monthly whichever plan you pick. Every plan starts with ninety days. If Gladius hasn't outperformed the CRM you left, walk at day ninety and owe nothing further.
The partnership. After the proving period your plan converts to a twelve-month agreement at your locked rate. Pay monthly, or pay the year up front and take two months free.
The first twenty-five dealers keep their signing rate for as long as they remain a client. When prices rise later, and they will, yours doesn't.
We move your customers, leads, and history out of your current CRM ourselves, before day one. Switching cost is our problem, not yours.
Billed monthly, per dealer. No setup fee, no per-seat charges on Growth and above. Groups pay per dealer at their tier rate. Prices shown are for Gladius CRM; web design projects are a separate product line with separate pricing on the Web Design page.
See Gladius run your store.
A 30-minute demo on your real data. Not a canned deck. We'll rank your open leads live, show you the deals rotting in your pipeline right now, and let you drive the product yourself.
Book a demo →Hey. I'm Onyx.
I run the floor at Gladius CRM. Ask me how the product works, what makes GladiusMind different, or anything about dealer operations. I'll give you straight answers.
